Cozy Home is a furniture retailer with two locations in New York and Connecticut, competing against national chains with significantly larger ad budgets. I came on as their marketing manager in January 2024 and took full ownership of their digital strategy.
I restructured the Google Ads account — tightening keyword targeting and rewriting ad messaging to compete on terms where national competitors were spending broadly but ranking poorly locally. The result: Cozy Home hit a 40.78% absolute top-of-page rate on the first campaign ever run, ahead of Ashley Furniture, Wayfair, Raymour & Flanigan, and Amazon.
On Meta, I run local audience campaigns designed to drive in-store visits — not just impressions. Ad performance has improved consistently quarter over quarter. I own the full strategy: SEO, paid ads, content, and social.
| Competitor | Top of page | Abs. top of page |
|---|---|---|
| #1Cozy Home (You) | 91.76% | 40.78% |
| Raymour & Flanigan | 78.01% | 38.52% |
| Bob's Furniture | 86.92% | 38.01% |
| Wayfair | 69.83% | 30.47% |
| Ashley Furniture | 84.63% | 46.52% |
| Amazon | 54.60% | 13.82% |
Tahara Jewelry is a family-owned business with four decades of reputation and zero digital footprint. No website traffic, no e-commerce, no social presence. The business ran entirely on walk-in traffic and word-of-mouth. With average transactions over $4,000, every qualified lead mattered.
I started with the website — product pages written to convert, not just describe. The goal was to get customers to walk into the store already sold on a specific piece.
From there I built an SEO strategy focused on local and product-level keywords with near-zero paid spend. Within 18 months, customers were arriving in-store citing specific products from the website by name.
I also launched a customer membership program, built a Google Reviews strategy that compounded trust over time, and trained the sales team to use the website as a closing tool. Later, I identified and opened a B2B pathway — positioning the brand's custom design and manufacturing capability for wholesale outreach.
| Competitor | Abs. top of page | vs. Tahara |
|---|---|---|
| #1Tahara Jewelry (You) | 35–38% | — |
| Brilliant Earth | ~24% | ↓ Lower |
| Etsy | ~17% | ↓ Lower |
| Amazon | ~13% | ↓ Lower |
